BK & Nutella
Burger King
The video produced by Sailor Studio for Burger King presents in an attractive and intriguing way the new dessert developed in partnership with Nutella, called BK Mix Nutella. The production highlights the sensory attributes of the product, with succulent images that showcase the creamy layer of Nutella combined with high-quality ice cream and a special crispy cookie.
In addition to the audiovisual strategies to attract consumers, the advertising campaign for the new BK Mix Nutella dessert includes the airing of the video in cinemas near Burger King stores. This approach aims to reach a segmented audience with potential interest in the product, as many cinema-goers also seek options for snacks and desserts before or after the sessions. Thus, the campaign not only presents the dessert in an attractive way but also seeks to increase its visibility to the specific target audience, with the objective of increasing the likelihood of conversion into sales.
Credits
Agency: David
Client: Burger King
Year: 2023
Year: 2023
Sailor Studio
Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Account Manager: Gustavo Veloso
Account Manager: Gustavo Veloso
Project Manager: Matheus Gonzalez
Post Production Coordinator: Luiz Alejandre “Ryan”, Rafael Matheus
Motion: João Matheus
Post Production Coordinator: Luiz Alejandre “Ryan”, Rafael Matheus
Motion: João Matheus
